About Us

Meet the Team

Left to right: Samantha, Rose, and Sheryl


Samantha is the owner and head designer at The Scarlet Fox. Samantha sewed her first outfit at 5 years of age and with some gifted family members and a background in fashion retail behind her; blossomed into a talented designer. Inspired by retro fashion and passionate about ethically and locally (Australian) sourced clothing Sam started The Scarlet Fox.


Sheryl is the production manager at The Scarlet Fox (and Samantha’s mother). She was nominated for a national design award at 16 years of age after which she started working for a fashion house and eventually started her own studio in the 1980s. Sheryl’s skills in pattern making are what makes each piece at The Scarlet Fox so unique and well fitting; no pattern is too difficult to fit exactly to a customer to create that bespoke feel.


Rose is The Scarlet Fox’s senior seamstress (and Samantha’s grandmother). Rose started working as an apprentice seamstress in a garment factory in 1958 and has been sewing ever since. Her attention to detail and precision are unmatched; seams, hems, and zippers deftly sewn to ensure each piece is made to the highest quality, with utmost efficiency.

Our Story

The Scarlet Fox is a family owned and operated Business based in Townsville, Queensland. Passionate about bringing high quality, locally handmade designs to the community they put love and soul into every piece. Between the three of them, they have over 100 years of design and sewing experience.

We are proud to provide a clothing range that is predominately Australian designed, sourced and manufactured as well as unique products that are hand crafted in store.

Feeling Foxy

Here at The Scarlet Fox we believe that all women deserve to feel beautiful and comfortable. It’s safe to say that any time you wear a garment from The Scarlet Fox all eyes will be on you. Our Mission is to create timeless elegance for any age, so every woman can rock her signature style for years to come.