About Us


The Scarlet Fox is a family owned and operated Business based in Townsville, Queensland. The design team is made up of Owner and Head Designer Samantha McDonald, mother and Production Manager Sheryl King and grandmother and Senior Seamstress Rose Clarke. These women have decades of experience between them in the Fashion industry. Rose started working as an apprentice seamstress in a garment factory in 1958. Sheryl was nominated for a national design award at 16 years of age after which she started working for a fashion house and eventually started her own studio in the 1980s. Samantha sewed her first outfit at 5 years of age and with some gifted family members and a background in fashion retail behind her; blossomed into a talented designer.

We are proud to provide a clothing range that is predominately Australian designed, sourced and manufactured as well as unique products, hand-finished with love. The Scarlet Fox team believe that all women deserve to feel beautiful and know that when they wear one of our garments, all eyes will be on her. Our Mission is to create timeless elegance for any age.